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  • A New Model for Creator Investment
  • A new model to invest in creators

Introducing The Influencer Equity Fund.

The world’s first private equity fund built specifically to invest in creators

  • Watch Our Launch Video
  • What We Do

We take minority stakes in exceptional creators.

IEF provide capital, structure and strategic support to top tier creators. We help creators unlock their first ever liquidity event – just like any world class Founder dreams of doing.

IEF Provides Capital

Investment to give creators a liquidity event and provide growth capital to unlock new opportunities.

Structure

Professional infrastructure, legal frameworks, and operational systems built for scale.

Support

Strategic guidance from industry experts who understand the creator economy.

  • Why Creators

Creators are the modern distribution engine.

They influence what people watch, buy and believe. Their audiences are real, trusted and global – and unlike traditional media, creator attention is compounding, not shrinking.

Yet until now, there has been no vehicle to grant creators access to equity investment or liquidity events.
We’re changing that.

  • WHY NOW

The creator economy is entering its institutional era

  • It is valued at $250B today, projected to reach $500B by 2027.
  • Over 50 million global creators.
  • 70% of Gen Z trust creators over traditional ads, driving 20–25% annual growth in influencer marketing spend.
  • Traditional media is declining as creators increasingly own the audience.
  • Why Now

The creator economy is entering its institutional era

$ B

Current Market Size

$ B

Projected by 2027

M

Global Creators

%

Gen Z Trust Rate

  • The creator economy is expanding rapidly.
  • It is valued at $250B today.
  • It is projected to reach $500B by 2027.
  • Over 50 million creators participate globally.
  • 70% of Gen Z trust creators over traditional ads, driving 20–25% annual growth in influencer marketing spend.
  • Traditional media is declining as creators increasingly own the audience.

The creator economy is exploding

Valued at $250B today and projected to reach $500B by 2027 according to Goldman Sachs, with 50 million creators participating globally.

Trust is shifting

70% of Gen Z trust creators more than traditional advertising, and influencer marketing spend is growing 20-25% year over year.

Traditional media is declining

Creators own the audience. The timing could not be better.
  • What We Believe

Creators are founders

Their businesses have IP, distribution power, monetisation engines and global consumer reach. With the right capital and operational support, they can scale just like venture-backed companies.

We believe creators will become one of the defining asset classes of the next decade. IEF is built to lead that transformation and build this new sector of the economy.

  • The Opportunity

Every major industry has institutional capital behind it, apart from the creator economy…. UNTIL NOW!

Until now!!

IEF is building the first institutional platform to directly invest in creators.

Creators are the new media companies, new consumer brands, new entertainment houses.

The internet has given anyone a chance to become an influencer. 

We’re now building the first institutional platform to invest in them.

Launching soon. Be the first to know.

Join the Waitlist